The goal of Archery Focus is to help you become a better archer. Every issue provides educational and entertaining articles for the beginner, intermediate and elite archer. Archery Focus is not a news magazine and does not post scores, cover events, or profile people. Each issue provides helpful information about the mental, physical, and social aspects of archery. All styles of archery are covered including Olympic, Field, Traditional, 3D, and Bowhunting.

Steve Ruis is the Editor of Archery Focus. Steve is an avid archer and coach who has shot every conceivable style of archery (except Mongolian Horse archery, but he hopes to someday).

Claudia Stevenson is the Owner and Publisher of Archery Focus. Once an active archery competitor, she now focuses on Watching Arrows Fly, LLC which publishes Archery Focus, as well as other archery magazines, catalogues, and program materials for the archery community.